New Interactive Report: Vitality From the Inside Out

By 2050, 1 in 6 people globally will be over the age of 65, and the number of people reaching age 100 will increase eightfold to 3.7 million.¹ As consumers are living longer, vitality and longevity become increasingly important and the two are interconnected: Longevity is ultimately a quality-of-life story, and vitality is at its core.

Consumers define vitality as an everyday, proactive state of feeling and functioning at their absolute best.² Their focus on day-to-day health, diets, and lifestyles ultimately affect their quality of life goals,  such as helping them maintain vitality, support long-term wellness, and stay independent.³

Vitality, however, can gradually decline through age-related inefficiencies in interconnected biochemical and cellular pathways. This is driven by factors like declining nitric oxide (NO) production, reduced vascular efficiency, and less efficient cellular function as we age, which consumers feel the effects of long before they understand why.

To support vitality and longevity, consumers are shifting their focus inward, toward cellular health, treating it as basic everyday upkeep rather than standard anti-aging.⁴ They are adopting a proactive, oftentimes “biohacking” mindset—making detailed, targeted choices with wellness supplements and specific bioactives to support daily performance. Over the next two years, cellular health will move into mainstream formats.⁴

Our new interactive report, Vitality From the Inside Out, explores the consumer shift toward proactive health and the focus on cellular health to support vitality. Inside, you’ll find insights on:

• Consumer Demand for Cellular Support: Consumer trends showing the growing interest in cellular-level wellness, paired with an accessible look at how the hallmarks of aging impact daily physical vitality
• The Critical Role of Nitric Oxide (NO): How NO production decreases with age, and how brands can target its role in supporting healthy blood flow, vascular health, neurotransmission, and men’s sexual vitality
• Healthy Cellular Function: A look at critical cellular pathways, like the mevalonate pathway, that produce hormones, CoQ₁₀, and structural compounds, and how their efficiency drops as the body ages

Explore these insights and discover how Everwell Health’s ingredients support healthy cellular function and boost NO production, helping consumers proactively manage their quality of life as they age.

¹ UN DESA

² Mintel Leap

³ N21 Proprietary Healthy Aging Research 2025

⁴ Mintel. The Future of Nutrition, Health & Wellness: 2026